SalaThai
Authentic Thai Cuisine, in the heart of Downtown Vancouver.
Role
- Social Media Management
- Strategy, Idea and Concept
- Brand Development
- Content Creation & Curation
- Web Design & Development
Result
- Defining brand voice throughout social platforms
- Increased overall traffic and sales from previous years
- Increased local exposure through collaborations
- New and improved website and online store
- Increase in 5-star reviews on online platforms
Overview
SalaThai on Burrard is a family owned authentically Thai restaurant based in Vancouver. Opened over 30 years ago by mom and pop and now passed down to their two sons. I was brought on to help them transition into the digital world. I helped them develop a social voice and visual brand for their social media platforms to reflect the collaboration of the old and new generations. In half a year, I redesigned their website, enhanced their social presence on their platforms, and developed a strong foundation of original content showcasing their culinary dishes.
From then I took part in planning, executing, and documenting social collaborations and events with social influencers and brands; designed assets used for promoting social campaigns, new dishes, and special events; was the main content creator for video and photos. By creating a tight-knit community called the “SalaThaiFam”, SalaThai’s social platforms are now the go-to place for newest updates and promotions.
Photography / Graphic Design
Instagram Stories
Videography / Video Editing
Wordpress & Shopify
One of the first projects I was tasked to complete was to design and develop a new website for SalaThai. A website that encapsulated the essence of their new and growing brand: Following the traditions of Thai culture and customs while incorporating new and modern flair from the next generation. Now the website is the go-to spot for the most recent updates on menu items, new features, inquires for catering and in-house events; whilst also showing how SalaThai came to be.
Due to COVID-19, many restaurants in Vancouver had to temporarily close and rely on takeout only. Due to the big hit in sales, and high percentage cuts from third-party delivery services, I worked closely with the owner to create their own store on Shopify and help increase their sales without relying on other platforms.
